About the role

Vendor marketing is a strategic growth area for Bonami, with clear potential to become a meaningful revenue stream.

We are looking for someone who will take ownership of building and scaling vendor marketing as a commercially driven business.

This role is not just about coordination or campaign execution. It is about creating, selling, and scaling a vendor marketing offering that generates measurable value.

You will connect Key Account Management, Marketing, Product, and Retail, and turn vendor marketing into a structured and revenue-generating system.

Responsibilities

Strategy & Ownership

Own vendor marketing as a business with clear revenue responsibility
Define the vendor marketing offering – what we sell, how we price it, and how we scale it
Build structured vendor marketing packages and formats
Identify growth opportunities across suppliers, categories, and channels

Commercial & Sales

Work closely with Key Account Management to drive vendor marketing revenue
Actively support and participate in selling vendor marketing to suppliers
Join key supplier meetings when needed and help close deals
Ensure vendor marketing is positioned as a value-driving investment, not a cost
Drive adoption of vendor marketing across key suppliers

Execution & Coordination

Coordinate across Brand Marketing, Performance Marketing, Product, and Retail
Ensure vendor-funded campaigns are delivered as agreed
Align timelines, deliverables, and expectations across teams
Remove bottlenecks and ensure execution without delays

Product & Channel Integration

Work with Product team to integrate vendor marketing into the platform
Support creation of scalable formats across website, campaigns, and retail
Ensure vendor marketing is visible and impactful across the customer journey

Performance & Optimization

Own performance tracking of vendor marketing activities
Define and monitor KPIs (revenue, performance, ROI)
Continuously optimize formats, pricing, and execution
Identify what works and scale it across suppliers

What success looks like

Vendor marketing becomes a consistent and growing revenue stream
Suppliers actively invest in marketing cooperation
Vendor marketing is sold, not just offered
Campaigns are delivered reliably and without friction
Internal teams are aligned and execution runs smoothly
You have full visibility on performance and continuously improve results

You are perfect for this role if you

Have experience in commercial roles, vendor marketing, trade marketing, or retail media
Are comfortable selling and discussing marketing investments with suppliers
Understand how to connect commercial goals with marketing execution
Can structure offerings and turn them into something scalable and sellable
Are confident in negotiations and able to push for results
Are comfortable working with numbers, revenue targets, and ROI
Have strong communication skills in English (internal and external)
Are proactive and take ownership without waiting for direction

This role is likely not a fit if

You prefer execution over selling and ownership
You are not comfortable being involved in commercial discussions with suppliers
You avoid responsibility for revenue or results
You prefer clearly defined processes over building new ones

What we offer

Ownership of a high-potential revenue stream
Direct impact on business growth and supplier relationships
The opportunity to build vendor marketing into a structured and scalable system
Close collaboration with commercial, marketing, and product teams
A direct and pragmatic environment without unnecessary bureaucracy

Vendor Partnerships Manager

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