Head of Private Label

About the role

Private label is a strategic priority for Bonami, and we are looking for someone to build and scale it in a structured, commercially driven way.

You will take full ownership of the private label business - from defining the product strategy to delivering measurable results. This is not a coordination role, but a leadership position responsible for shaping a complex product and business area with clear processes, strong execution, and accountability for outcomes.

You will report directly to the CCO and act as a partner to senior management. Over time, you will build and lead your own team to scale private label across categories

Responsibilities

Strategy & Ownership

• Own the private label business across categories

• Define the product and sourcing strategy - what to build, where to focus, and why

• Identify growth opportunities based on data, trends, and commercial potential

Execution & Delivery

• Lead the full process from product concept to market launch

• Set up and continuously improve processes to ensure scalability and efficiency

• Ensure products are delivered on time, within target cost, and at expected quality

• Identify risks early and resolve issues proactively

Cross-functional leadership

• Align Category Management, Supply Chain, Inventory, Finance, and Marketing around shared goals

Supplier & commercial management

• Build and manage relationships with suppliers and manufacturers

• Negotiate commercial terms with a focus on margin, cash flow, and long-term sustainability

Team management

• Gradually build and lead a team to support the growth of private label

What success looks like

• Private label is growing - in both revenue and margin

• Products sell and make commercial sense

• The supplier model is stable and predictable

• Products launch on time and without chaos

• Internal teams are aligned and work effectively together

• You have full control over key metrics - margin, pricing, stock, and cash flow

• You build a team that can support growth without increasing complexity

You are perfect for this role if you

• Have experience in private label, sourcing, or category management

• Have a strong understanding of how product, cost, and margin connect - and the ability to make decisions accordingly

• Can manage complex processes and align multiple stakeholders

• Have confidence in decision-making and full ownership of outcomes

• Have a hands-on approach with attention to detail when needed

• Have strong communication and negotiation skills in English (internal and external)

• Have a strong product intuition supported by data and commercial thinking

• Have the potential to build and lead a small, high-performing team

• Experience in furniture or home & living is a strong advantage – it will help you navigate products, suppliers, and category specifics more quickly

This role is likely not a fit if

• You are looking for a purely operational or execution-focused role

• You want to focus only on design or only on sourcing

• You don’t have experience managing a complex product or category

• You are not comfortable working with numbers and commercial decisions

What we offer

• Real ownership of a strategic part of the business

• Direct impact on results and direction of private label

• The opportunity to set things up properly and for the long term

• The possibility to gradually build your own team

• You will rely on experienced teams across the company to help scale private label without building everything from scratch

• A direct and pragmatic environment without unnecessary bureaucracy