About the role

Private label is a strategic priority for Bonami, and we are looking for someone to build and scale it in a structured, commercially driven way.

You will take full ownership of the private label business - from defining the product strategy to delivering measurable results. This is not a coordination role, but a leadership position responsible for shaping a complex product and business area with clear processes, strong execution, and accountability for outcomes.

You will report directly to the CCO and act as a partner to senior management. Over time, you will build and lead your own team to scale private label across categories

Responsibilities

Strategy & Ownership

Own the private label business across categories
Define the product and sourcing strategy - what to build, where to focus, and why
Identify growth opportunities based on data, trends, and commercial potential

Execution & Delivery

Lead the full process from product concept to market launch
Set up and continuously improve processes to ensure scalability and efficiency
Ensure products are delivered on time, within target cost, and at expected quality
Identify risks early and resolve issues proactively

Cross-functional leadership

Align Category Management, Supply Chain, Inventory, Finance, and Marketing around shared goals

Supplier & commercial management

Build and manage relationships with suppliers and manufacturers
Negotiate commercial terms with a focus on margin, cash flow, and long-term sustainability

Team management

Gradually build and lead a team to support the growth of private label

What success looks like

Private label is growing - in both revenue and margin
Products sell and make commercial sense
The supplier model is stable and predictable
Products launch on time and without chaos
Internal teams are aligned and work effectively together
You have full control over key metrics - margin, pricing, stock, and cash flow
You build a team that can support growth without increasing complexity

You are perfect for this role if you

Have experience in private label, sourcing, or category management
Have a strong understanding of how product, cost, and margin connect - and the ability to make decisions accordingly
Can manage complex processes and align multiple stakeholders
Have confidence in decision-making and full ownership of outcomes
Have a hands-on approach with attention to detail when needed
Have strong communication and negotiation skills in English (internal and external)
Have a strong product intuition supported by data and commercial thinking
Have the potential to build and lead a small, high-performing team
Experience in furniture or home & living is a strong advantage – it will help you navigate products, suppliers, and category specifics more quickly

This role is likely not a fit if

You are looking for a purely operational or execution-focused role
You want to focus only on design or only on sourcing
You don’t have experience managing a complex product or category
You are not comfortable working with numbers and commercial decisions

What we offer

Real ownership of a strategic part of the business
Direct impact on results and direction of private label
The opportunity to set things up properly and for the long term
The possibility to gradually build your own team
You will rely on experienced teams across the company to help scale private label without building everything from scratch
A direct and pragmatic environment without unnecessary bureaucracy

Head of Private Label

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