Vendor Partnerships Manager

About the role

Vendor marketing is a strategic growth area for Bonami, with clear potential to become a meaningful revenue stream.

We are looking for someone who will take ownership of building and scaling vendor marketing as a commercially driven business.

This role is not just about coordination or campaign execution. It is about creating, selling, and scaling a vendor marketing offering that generates measurable value.

You will connect Key Account Management, Marketing, Product, and Retail, and turn vendor marketing into a structured and revenue-generating system.

Responsibilities

Strategy & Ownership

• Own vendor marketing as a business with clear revenue responsibility

• Define the vendor marketing offering – what we sell, how we price it, and how we scale it

• Build structured vendor marketing packages and formats

• Identify growth opportunities across suppliers, categories, and channels 

Commercial & Sales 

• Work closely with Key Account Management to drive vendor marketing revenue

• Actively support and participate in selling vendor marketing to suppliers

• Join key supplier meetings when needed and help close deals

• Ensure vendor marketing is positioned as a value-driving investment, not a cost

• Drive adoption of vendor marketing across key suppliers 

Execution & Coordination 

• Coordinate across Brand Marketing, Performance Marketing, Product, and Retail

• Ensure vendor-funded campaigns are delivered as agreed

• Align timelines, deliverables, and expectations across teams

• Remove bottlenecks and ensure execution without delays 

Product & Channel Integration 

• Work with Product team to integrate vendor marketing into the platform

• Support creation of scalable formats across website, campaigns, and retail

• Ensure vendor marketing is visible and impactful across the customer journey 

Performance & Optimization 

• Own performance tracking of vendor marketing activities

• Define and monitor KPIs (revenue, performance, ROI)

• Continuously optimize formats, pricing, and execution

• Identify what works and scale it across suppliers 

What success looks like

• Vendor marketing becomes a consistent and growing revenue stream

• Suppliers actively invest in marketing cooperation

• Vendor marketing is sold, not just offered

• Campaigns are delivered reliably and without friction

• Internal teams are aligned and execution runs smoothly

• You have full visibility on performance and continuously improve results 

You are perfect for this role if you

• Have experience in commercial roles, vendor marketing, trade marketing, or retail media

• Are comfortable selling and discussing marketing investments with suppliers

• Understand how to connect commercial goals with marketing execution

• Can structure offerings and turn them into something scalable and sellable

• Are confident in negotiations and able to push for results

• Are comfortable working with numbers, revenue targets, and ROI

• Have strong communication skills in English (internal and external)

• Are proactive and take ownership without waiting for direction 

This role is likely not a fit if

• You prefer execution over selling and ownership

• You are not comfortable being involved in commercial discussions with suppliers

• You avoid responsibility for revenue or results

• You prefer clearly defined processes over building new ones 

What we offer

• Ownership of a high-potential revenue stream

• Direct impact on business growth and supplier relationships

• The opportunity to build vendor marketing into a structured and scalable system

• Close collaboration with commercial, marketing, and product teams

• A direct and pragmatic environment without unnecessary bureaucracy